Creating a marketing mix of the right product sold at the right price and in the right place along with promotion is a key to success. When it comes to promotion, the main methods are advertising, personal selling, public relations, direct marketing and sales promotion. In the era of the Internet, marketing your home business both online is just as important as promoting it offline.
Hire a SEO for your home business
Creating a website and starting up a blog are not enough anymore. Promoting your website locally, nationally and internationally (depending on your home business) requires a SEO expert. Understanding search ranking factors, on-site optimization and paid advertising are crucial aspects of your online presence. If you lack time in order to add a new skill to your CV, you need to hire a SEO consultant.
Hire a social media expert, or become one
The same thing applies to social media as opening up a Facebook account is just one piece of a puzzle. If you are still reluctant, do know that increased brand recognition, improved brand loyalty, more opportunities to convert, higher conversion rates, increased inbound traffic as well as better search engine rankings are all business benefits of social media. Pragmatically speaking, a HubSpot survey revealed that 92% of marketers agreed that social media is important to their business, while 80% of them said that social media generated more exposure for their business.
A good social media expert should have the following spheres of expertise:
- understanding various social media platforms, their applications and user profiles
- being tactical in order to build presence and make connections
- the knowledge of psychology (how users behave, how they respond to various marketing strategies, how they can be encouraged…)
- creativity (the knowledge of the content, media, graphics, branding and how these factors can encourage users to opt for your brand)
- the knowledge of social media and Google analytics
- understanding various social media tools.
Partner with another business
Finding a strategic partner is the core of referral marketing strategy. If customers trust a company, they will trust its strategic partners as well. In order to write a winning pitch, which will attract your potential business partner, you need to do a thorough research. Check if the company is involved in other partnership arrangements, try to find the reactions of other companies which are/were in partnership with the company, find community activities on the website of the company you want to partner with…
Your cover letter should include an introductory letter about your home business and short proposal. The introductory letter should have the following:
- your promotional brochure
- a brief summary of your team
- a brief summary of why your business makes a difference
- press clippings
- a short description of some of your recent projects, or initiatives
- a list of other business partnerships you have made.
The proposal should include specificities of your collaboration. A cross promotion is one of the most common ways you can partner with another business. Cross-referring, newsletter features, cross-blogging, promoting each other out through social media platforms and introducing customers to your product are all options both business can benefit.
Invest in promotional products
Brand awareness is one of the major benefits of promotional products. Whether you as an home business owner use them, or you will have your customers use them by organizing a giveaway on your blog/social media platform, you increase your outreach at a low cost. Another advantage of promotional products is that they can help you express yourself and your business creatively, which make your business stand above your competition. Finally, you can make any product your promotional product. For example, printed bags with your logo printed on them is a practical promotional products anyone need. You can also use custom sign which is one of the best ways to draw attention to your business.
Share your professional expertise
Apart from writing a blog helping your customers with professional advice, you should market your expertise in the offline world, too. Firstly, you can join BNI Australia in order to start networking. Members of BNI gather once a week for meetings lasting 90 minutes. Some of the benefits of BNI are: promotion of your business, participating at trade shows and local conferences, newsletters with educational material on networking, public speaking and business, etc. Another ways to show the world you are a professional include volunteering at engagements, becoming a mentor and training others.
Now that you understand all aspects of promotion, make your marketing plan and start attracting customers.